Differentiate From the Competitor. Depict the MOA. All on One Slide.
Our client developed a pharmaceutical drug for a disease that was more effective than the competitors’ products but shared parts of the same mechanism of action (MOA). In a single slide, we needed to explain how the main pathway was afflicted and how the targeted MOA of our client’s drug was more successful and caused fewer side effects than the broad MOA of its competitors.
The FORCE team truly deserves a medal in scientific leadership for the work they have done on this deliverable.
– Client’s Medical/Legal Review Team
Highlighting the MOA of a drug is easy. Strategically presenting that information to differentiate it in a crowded market space is difficult. We found success where others could not.
Getting Results: Providing a Data-driven Presentation
Our client had a well-known product, but endocrinologists—the target audience—were not using it as early as they should be in their treatment algorithms. We created a data-driven and open discussion presentation to discuss the merits of the product’s clinical study, administration features, and potential patient benefits. By implementing a more academic discussion, we were able to increase knowledge and influence treatment behaviors.
I am extremely proud of the work we’ve done with creation, training, and execution of the roundtables.
It takes much consideration to craft the most appropriate discussion questions and anticipate potential responses and areas of concern. To ensure the most productive knowledge transfer, we must apply the most critical adult learning principles and approaches.
Adapt and Succeed: Helping a New Division Define Itself
In 2013, one of our clients spun off from its parent company and needed support and direction to most smoothly implement these transitions. More specifically, it needed strategy and execution playbooks for two internal business units: Medical Education and Advisory Activity. We created 1-year and 5-year roadmaps for each unit and developed an additional guide for scientific directors and project managers to use for far more efficient activity completion and more effective positioning of their company as a field leader.
They did the job they were asked to do, and we are now utilizing their roadmaps to guide our therapeutic teams.
We created Medical Education and Advisory Activity Playbooks, complete with strategy and implementation guidelines.
Creating a Customer Engagement Management Solution
Our client needed assistance managing customer connections. Customers were being contacted multiple times by various parties, and the client required an integrated solution; it needed to be digitally and simultaneously accessible to streamline interactions and negate overlapping efforts. FORCE created a tool that could organize the team’s schedules prior to and during congress events and serve as a central calendar for sessions, customer meetings, booth interactions, and internal meetings.
Our client wanted to exude
Not only was the customer experience enhanced, but we garnered deeper insights into user engagement and customer interactions.
Collaboration Creates Favorable Multichannel Results
FORCE utilized two visually-focused mediums to educate our client’s target audience and provide confidence and clarity in their treatment selections. We conducted a series of online discussions with a faculty group of esteemed members, crafting a theme and coherent story, which translated to six concise videos for digital syndication. We then hosted a live disease-state focused, TED Talk-style program designed to provide each attendee with a personalized experience. Each effort received glowing reviews from both client and all attendees/viewers.
Top notch, very interactive and unique. There is nothing like this.
Roundtable Discussion Results in High-Quality Interaction
We held a clinical discussion in a roundtable format to provide endocrinologists with the knowledge they needed to better understand the efficacy of a new pen device and how their patients would potentially benefit from this treatment. Every aspect of this event, from the save-the-dates to the invitations and faculty letters, was designed to educate and influence the attendees. Results were strong. Nearly all attendees provided the highest rating for the event and left with new and informative knowledge to apply to their treatment algorithms.
I enjoyed the informal nature of the presentation. It was more conversational, and it made it easy to get questions answered.
Finally, information I needed!
Crafting A Journey. Creating An Experience.
Our client wanted an advisory board that invited thought leaders (TL) would remember. And we delivered. We didn’t just create an event—we created a journey. From start to finish, our team utilized creativity and originality to craft an experience that began with a multi-round poll allowing the TLs to vote where they would like the event to take place and ended with a multi-media educational event about the city and a competitive scavenger hunt. Clients needs were met, and the TLs indeed noted that they would remember this event.
We took thought leaders on an interactive journey. And they thanked us for it.
The goal of creating a unique advisory board experience is to develop a consistent and relevant journey through different touch points and deliverables to impact a chosen audience.
It’s important to create solutions that carry across the entire event—before, during, and after.