It was not an easy task, but after much hard work and countless rounds of editing, we created a highly customizable document highlighting the disease state that the designed drug targeted.
In the end, the client’s goals were not only met—they were exceeded.
The client loved the slide. In a single slide, we showed the main pathway that becomes dysregulated when a person is afflicted with this disease, the preferable target within the pathway, the MOA of the drug, and the explanation of the way the nonspecific MOA of the competitors’ drugs may not only lead to diminished efficacy but also create undesirable side effects.
We did what FORCE does best: We took a massive amount of information, researched it exhaustively, and found a creative and pleasing way to make it easily digestible for the target consumer.