Rather than using slides or adhering to the typical “lecture followed by a Q&A session,” our program leveraged both a moderator and a participant guide, each armed with FAQs and speaker training materials to best anticipate questions and keep the discussion flowing.
Guide selection and training were critical to the success of this program. The selected speakers each had a strong personality and a deep understanding of both the content and the reasoning behind our chosen presentation format.
This project was driven by the FORCE scientific team.
The client required us to tell the scientific and clinical story of their product. They needed us to craft the right discussion questions and anticipate potential responses or areas of concern.
We had to put ourselves in the customer’s shoes.
And, with our background in interactive education settings and a deep understanding of adult learning principles, we developed a program that allowed endocrinologists to arrive at their own conclusions and leave with a more positive and accurate appreciation of the client’s product.
We did more than fulfill client expectations.
We surpassed them.