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Collaboration Creates Favorable Multichannel Results

Ambitious projects are never made up of just one deliverable.

Often, a client needs multiple project phases to fully realize their goals.

This particular client wanted us to utilize two visually focused mediums to create both a long-lasting solution for their target education needs and a TED Talk-style event to reach their ideal audience in a live environment.

It was an ambitious project, but FORCE had the capabilities to execute it flawlessly.

First, we were charged with making six videos for digital syndication to act as enduring content.

We conducted a series of online discussion advisory boards with a group of faculty members.

We crafted a theme and story for each video, keeping in mind they needed to be interactive, personal, and provide longevity to tie into future educational opportunities.

The result was a collection of “evergreen” video content that effectively educated the target audience.

All are still used by the client today with the same powerful message and narrative originally created.

After that initial taste of success, the client wanted more.

And we delivered.

Fast.

For the second phase of this project, we developed a series of live disease state, TED Talk-style programs where the faculty presented case studies to a group of 25-30 identified audience members, paired with a small group discussions and interactive polling sessions, all set in an intimate and personalized setting.

Our goal was to bring a more relaxed connection to the educational content delivered while providing each attendee with a personalized experience.

Despite an abbreviated timeframe, we tackled all challenges and gave the client an event aligned with their lofty vision and expectations.

We recruited enigmatic speakers, sent them through intense training with a professional TED Talk-style coach that included two virtual coaching sessions and a live onsite rehearsal day before the actual event, and chose appropriate venues where we planned for all technology necessities, from camera angles to specific tech needs and customizations.

We conducted live polling during each case study presentation on iPads handed out to all audience members.

To fill the audience with the appropriate professionals, recruitment for the events was driven by the client’s sales team.

Our team then crafted materials for each milestone throughout the recruitment timeframe—personalized 3-dimensional save-the-dates, formal printed invitations, and a letter from the faculty, which tied back to our themes of a high-class feel and an intimate experience.

We also provided the reps with an implementation guide, which outlined each step throughout the recruitment process, as well as questions and resources for them to use should obstacles arise.

Our results speak for themselves.

A total of 93% of attendees rated the overall quality of the live event as “excellent” and stated that they would attend an additional educational workshop by the client.

And 92% said that they were very likely to recommend the program to their colleagues.

We created an ambitious project and executed it to perfection.

The client was happy, and their target audience left the event both educated and enthusiastic about the client’s company.