Data visualization has become crucial in understanding the underlying relationships in the expansive and complex data sets of today’s big data environment. Essentially, data visualization is translating information into a visual format that is intended to convey a message or elucidate meaning from this information. When done well, these visual representations are not just aesthetically … Visualizing Data for More Effective Storytelling
Introduction Cancer is one of the leading causes of death worldwide and carries a heavy burden and cost. Our increased understanding of molecular biology is leading to not only new cancer treatment options but new treatment paradigms. As we better understand the root cause of genetic alterations, new molecular targets and therefore targeted therapies emerge … The Changing Paradigm in Cancer Treatment
We so often hear terms in the media or in our own virtual meetings, often gleaning definitions through context. To simplify, we have selected a few to highlight and will continue to add. Omnichannel: all implemented channels working together with a cohesive message to provide a personalized, integrated, and seamless experience for the audience, consumer, … Taking the Sting out of Buzzwords
The consequences of coronavirus disease 2019 (COVID-19, or COVID) have been devastating since its emergence in December 2019, with more than 100 million cases and 2 million deaths globally.1 Our day-to-day work and social activities have been significantly hampered. Schools have shut down (hello, remote learning), international travel to many countries has been banned (goodbye, vacations), and many businesses have been forced to shutter. What was supposed to last a couple of weeks—as we’d initially hoped—has lasted over a year. And although precautions such as frequent handwashing, … COVID Vaccines: Understanding the New Technology Used to Fight the Virus
As we embark on another new year and establish our resolutions, it’s no secret that our country focuses more on diet and exercise than on nutrition. While diet constitutes what a human habitually consumes, nutrition is defined as the quality of components in our food and beverages. As a nation dedicated to weight loss goals, we resort to fad diets … Optimizing Wellness: Shifting Focus from Restriction to Nutrition
Building successful brands in today’s life sciences environment often includes thought leader (TL) partnerships. In healthcare, like in many industries, TLs and key opinion leaders (KOLs) work collaboratively with companies throughout drug development, approval, and launch to market. TLs influence their peers and other healthcare professionals (HCPs) through a variety of activities, often alongside brands, while adhering to … The Increasingly Important Role of Digital Influencers in Healthcare
ADAPT TO UNEXPECTED CHANGE As everyday interactions switch to virtual engagements during the pandemic, businesses are discovering new ways to collaborate with healthcare professionals (HCPs). Though virtual meeting platforms are not new, recent events required widespread adoption. One platform reported an increase from 10 million users daily in December to more than 200 million users … Virtual Interactions with Healthcare Professionals
“Superpowers” aren’t found only in comic-books and blockbuster movie characters. Everyone has them, but do you realize what they are and how you can use them to their fullest extent? I work with amazing individuals at FORCE Communications who showcase their superpowers every day and help me spotlight mine, as well. You might be thinking, … Superpowers: Do You Know Yours?
Having an online presence and providing virtual content is not a new practice, in fact, over the last 20 years, virtual opportunities have expanded and been refined to allow for some amazing experiences. However, with the need for social isolation there is a sudden stop to social situations, including those on which many companies depend. … Maintaining and Enhancing Your Customer Presence in Our Current Virtual Environment
Partnering with a brand team that had limited staff and resources preparing for a highly anticipated launch, we found ourselves thinking outside the box to deliver impactful engagements within aggressive timelines. To achieve objectives across the board while successfully reaching all audience types within budget, we relied on multichannel marketing. By strategically developing content for … Multichannel Engagement Drives Prelaunch Success
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