FORCE Communications

Partnering with a brand team that had limited staff and resources preparing for a highly anticipated launch, we found ourselves thinking outside the box to deliver impactful engagements within aggressive timelines. To achieve objectives across the board while successfully reaching all audience types within budget, we relied on multichannel marketing. By strategically developing content for … Multichannel Engagement Drives Prelaunch Success

In the UK, a surgeon performs a procedure with the assistance of a virtual reality (VR) camera. In California, a 7-year-old boy’s anxiety is relieved when VR technology transports him from the chemotherapy ward to his home or beautiful distant lands. In Germany, medical students use VR to experience ailments that they’ll eventually treat. In … Experiencing Science Through Virtual Reality

In 2004, the American Heart Association (AHA) faced a challenge: cardiovascular disease claimed the lives of nearly 500,000 American women each year, yet many women dismissed it as an older man’s disease. To dispel the myths and raise awareness of heart disease and stroke as the leading cause of death for women, the AHA created … Heart Health and How We Can Help

Do you enjoy creating scientific communications? Are you trying to launch your career or build your reputation as a science writer? Are you unsure of how to write attention-grabbing and engaging articles? Before you start typing, ask yourself what you want your content to accomplish. Know your objectives from the beginning, keep them in mind … Tips for Effective Scientific Writing

One of the great American tragedies is that so many people still go hungry every day. Even worse is that so much food goes to waste. In Indianapolis, one agency that’s helping to combat both of these issues is Second Helpings, https://www.secondhelpings.org. Second Helpings rescues overstocked and damaged cases of food and food nearing expiration and … Second Helpings – The Pasta Bowl Challenge

After having lunch with my 91-year-old grandma, who has type 2 diabetes, she asked me to assist her with her glucometer, which she uses to measure her blood sugar level. I explained that I could read the directions and certainly try, but I didn’t have any experience with glucometers. My grandma has been treating this … Working With Diabetes: Family Ties

Our client wanted to give healthcare professionals (HCPs) an opportunity to interact with their brand, and they wanted to answer HCPs’ technical questions in a setting that didn’t feel promotional. We wanted to foster a more academic discussion than would the standard promotional activity. And we succeeded. In this space, individual prescribers are an essential … Getting Results: Building a Data-Driven Presentation

Nothing is more frustrating than missing an opportunity to connect with key customers. FORCE is often approached to help clients remedy this common problem, and although every client is unique, each customer management solution follows our internal process designed to maximize client collaboration and success. Our client needed help managing its customer connections. After intensive … Creating a Customer Engagement Management Solution

We were working in one of the most complex medical specialties. Because of the intricate mechanisms involved in responding to internal and external challenges, information on this branch of medicine is almost impossible to distill into a simple and understandable format. But that’s what our client needed. They developed a drug to treat a particular … Differentiate From the Competitors and Depict the MOA—All on 1 Slide

Clients often need multiple project phases to fully realize ambitious goals. One client wanted a long-lasting solution to their target education needs and an event to reach a live audience. It was an ambitious project, but we had the capabilities to execute it flawlessly. First, we were charged with making 6 videos for digital syndication … Collaboration Creates Favorable Multichannel Results