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My transition from laboratory research to a medical communications agency

My former laboratory is a cluster of individual rooms, each with a specific purpose for conducting neurobiology experiments. Each room is unkempt, with old dusty microscopes and computers stacked atop each other. An assortment of hard drives resembles a museum display of technological advancement over the years: A large 5GB hard drive covered in dust sits next to a new 4TB hard drive connected to a computer. In the middle My transition from laboratory research to a medical communications agency

Virtual Interactions with Healthcare Professionals

ADAPT TO UNEXPECTED CHANGE As everyday interactions switch to virtual engagements during the pandemic, businesses are discovering new ways to collaborate with healthcare professionals (HCPs). Though virtual meeting platforms are not new, recent events required widespread adoption. One platform reported an increase from 10 million users daily in December to more than 200 million users Virtual Interactions with Healthcare Professionals

Superpowers: Do You Know Yours?

“Superpowers” aren’t found only in comic-books and blockbuster movie characters. Everyone has them, but do you realize what they are and how you can use them to their fullest extent? I work with amazing individuals at FORCE Communications who showcase their superpowers every day and help me spotlight mine, as well. You might be thinking, Superpowers: Do You Know Yours?

Maintaining and Enhancing Your Customer Presence in Our Current Virtual Environment

Having an online presence and providing virtual content is not a new practice, in fact, over the last 20 years, virtual opportunities have expanded and been refined to allow for some amazing experiences.  However, with the need for social isolation there is a sudden stop to social situations, including those on which many companies depend. Maintaining and Enhancing Your Customer Presence in Our Current Virtual Environment

Avoid These 10 Mistakes in Your Next Digital Project

In today’s fast-paced business environment, more and more projects are going digital. While digital platforms offer advantages in many areas, people sometimes believe that digital media are incredibly easy to create and change. Unfortunately, this is often not the case. Numerous pitfalls can derail what should be a fun and exciting way to produce a Avoid These 10 Mistakes in Your Next Digital Project

Multichannel Engagement Drives Prelaunch Success

Partnering with a brand team that had limited staff and resources preparing for a highly anticipated launch, we found ourselves thinking outside the box to deliver impactful engagements within aggressive timelines. To achieve objectives across the board while successfully reaching all audience types within budget, we relied on multichannel marketing. By strategically developing content for Multichannel Engagement Drives Prelaunch Success

Scientia Potestas Est – Knowledge Is Power

When I began my career in healthcare over 30 years ago, the business culture was in a stage of evolution that saw an explosion of large provider groups and pharmacy chains, while independent practitioners and pharmacies struggled to compete. Small pharmaceutical companies were primarily generic medication providers, and large pharmaceutical companies balanced their investments between <em><b>Scientia Potestas Est</b></em> – Knowledge Is Power

Experiencing Science Through Virtual Reality

In the UK, a surgeon performs a procedure with the assistance of a virtual reality (VR) camera. In California, a 7-year-old boy’s anxiety is relieved when VR technology transports him from the chemotherapy ward to his home or beautiful distant lands. In Germany, medical students use VR to experience ailments that they’ll eventually treat. In Experiencing Science Through Virtual Reality

Heart Health and How We Can Help

In 2004, the American Heart Association (AHA) faced a challenge: cardiovascular disease claimed the lives of nearly 500,000 American women each year, yet many women dismissed it as an older man’s disease. To dispel the myths and raise awareness of heart disease and stroke as the leading cause of death for women, the AHA created Heart Health and How We Can Help

Enabling Passion for Purchase

I recently had the opportunity to reflect on my 30+ years in business and consider the most memorable moments that make up the DNA of my life, my career, and our company. One of the most powerful events was my philosophical evolution from generating sales to enabling a “passion for purchase.” Early in my career, Enabling Passion for Purchase