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As the healthcare landscape evolves in the US and throughout the world, life science companies must prove that their innovative products improve patient outcomes while providing benefits that are markedly different from current offerings. Market drivers today include value-based evidence and clinical outcomes, which demonstrate the link between patient outcomes and the cost of achieving … THE FUTURE OF MEDICAL AFFAIRS

The consequences of coronavirus disease 2019 (COVID-19, or COVID) have been devastating since its emergence in December 2019, with more than 100 million cases and 2 million deaths globally.1 Our day-to-day work and social activities have been significantly hampered. Schools have shut down (hello, remote learning), international travel to many countries has been banned (goodbye, vacations), and many businesses have been forced to shutter. What was supposed to last a couple of weeks—as we’d initially hoped—has lasted over a year. And although precautions such as frequent handwashing, … COVID Vaccines: Understanding the New Technology Used to Fight the Virus

As we embark on another new year and establish our resolutions, it’s no secret that our country focuses more on diet and exercise than on nutrition. While diet constitutes what a human habitually consumes, nutrition is defined as the quality of components in our food and beverages. As a nation dedicated to weight loss goals, we resort to fad diets … Optimizing Wellness: Shifting Focus from Restriction to Nutrition

There’s more than one way to become a graphic designer. Some people go to art school. Others study marketing or communications. No matter which path leads you to a career in graphic design or what type of organization you work for, there’s one main principle that always rings true when it comes to our craft: The content drives the design.   … Career Transition: From Journalism to Graphic Design

Building successful brands in today’s life sciences environment often includes thought leader (TL) partnerships. In healthcare, like in many industries, TLs and key opinion leaders (KOLs) work collaboratively with  companies throughout drug development, approval, and launch to market. TLs influence their peers and other healthcare  professionals (HCPs) through a variety of activities, often alongside brands, while adhering to … The Increasingly Important Role of Digital Influencers in Healthcare

My former laboratory is a cluster of individual rooms, each with a specific purpose for conducting neurobiology experiments. Each room is unkempt, with old dusty microscopes and computers stacked atop each other. An assortment of hard drives resembles a museum display of technological advancement over the years: A large 5GB hard drive covered in dust sits next to a new 4TB hard drive connected to a computer. In the middle … My transition from laboratory research to a medical communications agency

ADAPT TO UNEXPECTED CHANGE As everyday interactions switch to virtual engagements during the pandemic, businesses are discovering new ways to collaborate with healthcare professionals (HCPs). Though virtual meeting platforms are not new, recent events required widespread adoption. One platform reported an increase from 10 million users daily in December to more than 200 million users … Virtual Interactions with Healthcare Professionals

“Superpowers” aren’t found only in comic-books and blockbuster movie characters. Everyone has them, but do you realize what they are and how you can use them to their fullest extent? I work with amazing individuals at FORCE Communications who showcase their superpowers every day and help me spotlight mine, as well. You might be thinking, … Superpowers: Do You Know Yours?

Having an online presence and providing virtual content is not a new practice, in fact, over the last 20 years, virtual opportunities have expanded and been refined to allow for some amazing experiences.  However, with the need for social isolation there is a sudden stop to social situations, including those on which many companies depend. … Maintaining and Enhancing Your Customer Presence in Our Current Virtual Environment

In today’s fast-paced business environment, more and more projects are going digital. While digital platforms offer advantages in many areas, people sometimes believe that digital media are incredibly easy to create and change. Unfortunately, this is often not the case. Numerous pitfalls can derail what should be a fun and exciting way to produce a … Avoid These 10 Mistakes in Your Next Digital Project