What Is the FDA’s New Normal?
Drug Approval During the COVID-19 Pandemic
and Beyond

It’s not an understatement to say that the coronavirus disease 2019 (COVID-19) pandemic has been—and continues to be—a challenge for the US and the world. It has upended many of our critical structures, including our health system and medical treatments. But for organizations such as the US Food and Drug Administration (FDA) and connected institutions

Virtual. Reality.

The pandemic has changed how we live, affecting just about everything we do on a daily basis. Times have changed, and a completely virtual recruiting and onboarding process is the new reality. There was no time for evolution in 2020 as we watched the fluid daily situation of the global pandemic; it took our team’s ability to learn and adapt on the fly to provide the best experience for all involved.   At FORCE, connecting personally with our applicants is a must. In a corporate world where values


As the healthcare landscape evolves in the US and throughout the world, life science companies must prove that their innovative products improve patient outcomes while providing benefits that are markedly different from current offerings. Market drivers today include value-based evidence and clinical outcomes, which demonstrate the link between patient outcomes and the cost of achieving

COVID Vaccines: Understanding the New Technology Used to Fight the Virus

The consequences of coronavirus disease 2019 (COVID-19, or COVID) have been devastating since its emergence in December 2019, with more than 100 million cases and 2 million deaths globally.1 Our day-to-day work and social activities have been significantly hampered. Schools have shut down (hello, remote learning), international travel to many countries has been banned (goodbye, vacations), and many businesses have been forced to shutter. What was supposed to last a couple of weeks—as we’d initially hoped—has lasted over a year. And although precautions such as frequent handwashing,

Optimizing Wellness: Shifting Focus from Restriction to Nutrition

As we embark on another new year and establish our resolutions, it’s no secret that our country focuses more on diet and exercise than on nutrition. While diet constitutes what a human habitually consumes, nutrition is defined as the quality of components in our food and beverages. As a nation dedicated to weight loss goals, we resort to fad diets

Career Transition: From Journalism to Graphic Design

There’s more than one way to become a graphic designer. Some people go to art school. Others study marketing or communications. No matter which path leads you to a career in graphic design or what type of organization you work for, there’s one main principle that always rings true when it comes to our craft: The content drives the design.  

The Increasingly Important Role of Digital Influencers in Healthcare

Building successful brands in today’s life sciences environment often includes thought leader (TL) partnerships. In healthcare, like in many industries, TLs and key opinion leaders (KOLs) work collaboratively with  companies throughout drug development, approval, and launch to market. TLs influence their peers and other healthcare  professionals (HCPs) through a variety of activities, often alongside brands, while adhering to

My transition from laboratory research to a medical communications agency

My former laboratory is a cluster of individual rooms, each with a specific purpose for conducting neurobiology experiments. Each room is unkempt, with old dusty microscopes and computers stacked atop each other. An assortment of hard drives resembles a museum display of technological advancement over the years: A large 5GB hard drive covered in dust sits next to a new 4TB hard drive connected to a computer. In the middle

Virtual Interactions with Healthcare Professionals

ADAPT TO UNEXPECTED CHANGE As everyday interactions switch to virtual engagements during the pandemic, businesses are discovering new ways to collaborate with healthcare professionals (HCPs). Though virtual meeting platforms are not new, recent events required widespread adoption. One platform reported an increase from 10 million users daily in December to more than 200 million users

Superpowers: Do You Know Yours?

“Superpowers” aren’t found only in comic-books and blockbuster movie characters. Everyone has them, but do you realize what they are and how you can use them to their fullest extent? I work with amazing individuals at FORCE Communications who showcase their superpowers every day and help me spotlight mine, as well. You might be thinking,


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