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PETAURI™ ACQUIRES FORCE COMMUNICATIONS

Rapidly growing pharmaceutical services platform extends presence into scientific communications with the completion of its second acquisition. NASHVILLE, Tenn., Feb. 14, 2024 /PRNewswire/ — Petauri, a purpose-built pharmaceutical services platform, announced its acquisition of FORCE Communications and its 3 independent companies, DRIVE, MOMENTUM, and PROPEL, which bring science to life on behalf of clients and their medical PETAURI™ ACQUIRES FORCE COMMUNICATIONS

Is Your Medical Communications Agency Working for You?

As a marketing or medical leader in the pharmaceutical, device, or biotech industry, you may rely on one or more medical communications agencies (MedComms) to help balance the work you do. Depending on the agency, they may provide tactical assistance with claims development, medical writing, content management, promotional or consumer copywriting, creative services, or meeting Is Your Medical Communications Agency Working for You?

Visualizing Data for More Effective Storytelling

Data visualization has become crucial in understanding the underlying relationships in the expansive and complex data sets of today’s big data environment. Essentially, data visualization is translating information into a visual format that is intended to convey a message or elucidate meaning from this information. When done well, these visual representations are not just aesthetically Visualizing Data for More Effective Storytelling

The Changing Paradigm in Cancer Treatment  

Introduction  Cancer is one of the leading causes of death worldwide and carries a heavy burden and cost. Our increased understanding of molecular biology is leading to not only new cancer treatment options but new treatment paradigms. As we better understand the root cause of genetic alterations, new molecular targets and therefore targeted therapies emerge The Changing Paradigm in Cancer Treatment  

Taking the Sting out of Buzzwords

We so often hear terms in the media or in our own virtual meetings, often gleaning definitions through context. To simplify, we have selected a few to highlight and will continue to add. Omnichannel: all implemented channels working together with a cohesive message to provide a personalized, integrated, and seamless experience for the audience, consumer, Taking the Sting out of Buzzwords

Career Transition: From Zookeeping to Project Management 

The question that I get most often when people see my credentials is: “Your degree is in…what?!”  My dream job growing up was to work with animals; I wanted to be a zookeeper. I poured my heart and soul into reaching that dream by volunteering at my local zoo, getting my bachelor of science degree Career Transition: From Zookeeping to Project Management 

What Is the FDA’s New Normal?
Drug Approval During the COVID-19 Pandemic
and Beyond

It’s not an understatement to say that the coronavirus disease 2019 (COVID-19) pandemic has been—and continues to be—a challenge for the US and the world. It has upended many of our critical structures, including our health system and medical treatments. But for organizations such as the US Food and Drug Administration (FDA) and connected institutions What Is the FDA’s New Normal?<br><em>Drug Approval During the COVID-19 Pandemic <br>and Beyond</em>

Virtual. Reality.

The pandemic has changed how we live, affecting just about everything we do on a daily basis. Times have changed, and a completely virtual recruiting and onboarding process is the new reality. There was no time for evolution in 2020 as we watched the fluid daily situation of the global pandemic; it took our team’s ability to learn and adapt on the fly to provide the best experience for all involved.   At FORCE, connecting personally with our applicants is a must. In a corporate world where values Virtual. Reality.

THE FUTURE OF MEDICAL AFFAIRS

As the healthcare landscape evolves in the US and throughout the world, life science companies must prove that their innovative products improve patient outcomes while providing benefits that are markedly different from current offerings. Market drivers today include value-based evidence and clinical outcomes, which demonstrate the link between patient outcomes and the cost of achieving THE FUTURE OF MEDICAL AFFAIRS

COVID Vaccines: Understanding the New Technology Used to Fight the Virus

The consequences of coronavirus disease 2019 (COVID-19, or COVID) have been devastating since its emergence in December 2019, with more than 100 million cases and 2 million deaths globally.1 Our day-to-day work and social activities have been significantly hampered. Schools have shut down (hello, remote learning), international travel to many countries has been banned (goodbye, vacations), and many businesses have been forced to shutter. What was supposed to last a couple of weeks—as we’d initially hoped—has lasted over a year. And although precautions such as frequent handwashing, COVID Vaccines: Understanding the New Technology Used to Fight the Virus

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