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Taking the Sting out of Buzzwords

We so often hear terms in the media or in our own virtual meetings, often gleaning definitions through context. To simplify, we have selected a few to highlight and will continue to add. · Omnichannel: all implemented channels working together with a cohesive message to provide a personalized, integrated, and seamless experience for the audience, Taking the Sting out of Buzzwords

Career Transition: From Zookeeping to Project Management 

The question that I get most often when people see my credentials is: “Your degree is in…what?!”  My dream job growing up was to work with animals; I wanted to be a zookeeper. I poured my heart and soul into reaching that dream by volunteering at my local zoo, getting my bachelor of science degree Career Transition: From Zookeeping to Project Management 

What Is the FDA’s New Normal?
Drug Approval During the COVID-19 Pandemic
and Beyond

It’s not an understatement to say that the coronavirus disease 2019 (COVID-19) pandemic has been—and continues to be—a challenge for the US and the world. It has upended many of our critical structures, including our health system and medical treatments. But for organizations such as the US Food and Drug Administration (FDA) and connected institutions What Is the FDA’s New Normal?<br><em>Drug Approval During the COVID-19 Pandemic <br>and Beyond</em>

Virtual. Reality.

The pandemic has changed how we live, affecting just about everything we do on a daily basis. Times have changed, and a completely virtual recruiting and onboarding process is the new reality. There was no time for evolution in 2020 as we watched the fluid daily situation of the global pandemic; it took our team’s ability to learn and adapt on the fly to provide the best experience for all involved.   At FORCE, connecting personally with our applicants is a must. In a corporate world where values Virtual. Reality.

THE FUTURE OF MEDICAL AFFAIRS

As the healthcare landscape evolves in the US and throughout the world, life science companies must prove that their innovative products improve patient outcomes while providing benefits that are markedly different from current offerings. Market drivers today include value-based evidence and clinical outcomes, which demonstrate the link between patient outcomes and the cost of achieving THE FUTURE OF MEDICAL AFFAIRS

COVID Vaccines: Understanding the New Technology Used to Fight the Virus

The consequences of coronavirus disease 2019 (COVID-19, or COVID) have been devastating since its emergence in December 2019, with more than 100 million cases and 2 million deaths globally.1 Our day-to-day work and social activities have been significantly hampered. Schools have shut down (hello, remote learning), international travel to many countries has been banned (goodbye, vacations), and many businesses have been forced to shutter. What was supposed to last a couple of weeks—as we’d initially hoped—has lasted over a year. And although precautions such as frequent handwashing, COVID Vaccines: Understanding the New Technology Used to Fight the Virus

Optimizing Wellness: Shifting Focus from Restriction to Nutrition

As we embark on another new year and establish our resolutions, it’s no secret that our country focuses more on diet and exercise than on nutrition. While diet constitutes what a human habitually consumes, nutrition is defined as the quality of components in our food and beverages. As a nation dedicated to weight loss goals, we resort to fad diets Optimizing Wellness: Shifting Focus from Restriction to Nutrition

Career Transition: From Journalism to Graphic Design

There’s more than one way to become a graphic designer. Some people go to art school. Others study marketing or communications. No matter which path leads you to a career in graphic design or what type of organization you work for, there’s one main principle that always rings true when it comes to our craft: The content drives the design.   Career Transition: From Journalism to Graphic Design

The Increasingly Important Role of Digital Influencers in Healthcare

Building successful brands in today’s life sciences environment often includes thought leader (TL) partnerships. In healthcare, like in many industries, TLs and key opinion leaders (KOLs) work collaboratively with  companies throughout drug development, approval, and launch to market. TLs influence their peers and other healthcare  professionals (HCPs) through a variety of activities, often alongside brands, while adhering to The Increasingly Important Role of Digital Influencers in Healthcare

My transition from laboratory research to a medical communications agency

My former laboratory is a cluster of individual rooms, each with a specific purpose for conducting neurobiology experiments. Each room is unkempt, with old dusty microscopes and computers stacked atop each other. An assortment of hard drives resembles a museum display of technological advancement over the years: A large 5GB hard drive covered in dust sits next to a new 4TB hard drive connected to a computer. In the middle My transition from laboratory research to a medical communications agency